Projects & Methods

Buying Centre Analysis

Understand who truly drives decisions in complex B2B settings. We map together all decision‑makers, influencers, risks, and value drivers — giving you clarity on where to enter, where to build advocacy, and how to increase your design‑in success.

designer

What you get:
• Full stakeholder map
• Persona insights
• Risk & value heat‑map
• Clear engagement priorities

Competence Analysis

designer (1)

Market entry requires the right competencies across BD, Sales, and Technical teams. We assess strengths, gaps, collaboration patterns, and readiness for new markets.

What you get:
• Capability assessment
• Gap analysis
• Cross‑functional alignment insights
• Development roadmap

A structured, visual map showing how your technology enters and scales in the market. We identify the ecosystem, entry points, leverage points, and the phased approach from awareness to design‑in.

Way‑to‑Market Map

designer (2)

What you get:
• Custom way‑to‑market map
• Entry‑point strategy
• Design‑in acceleration plan
• Clear steps to scale

My Offer to Clients

designer (3)

A complete, hands‑on project package combining analysis, strategic clarity, and sparring partnership:

• Workshops (on‑site/virtual)
• Visual maps & analysis reports
• Executive-ready summaries
• Optional Co‑Active® coaching for leadership alignment