With 40 years of industry experience, I have not only witnessed—but actively shaped – remarkable transformations. My journey began in an era defined by efficiency, quality, and predictability.
Plastics were hailed as the material of the future, and globalization opened new horizons. Over the decades, I navigated pivotal disruptions -9/11, financial crises, digitalization, climate targets, pandemics, and geopolitical shifts. These forces accelerated the industry, but also made it more complex and more vulnerable.
My professional path evolved from sales to market development, from product-focused thinking to systems thinking, and from leadership as a position to leadership as a relationship.
Today, I am convinced that technical excellence alone is not enough. Sustainable growth requires trust – and even the best strategies succeed only when people are truly engaged. This realisation became the turning point that led me to coaching.
That is why I focus on human‑centred leadership – not in opposition to industry, but as its next necessary evolution. After four decades in this field, I believe the most profound transformation ahead is not technological, but cultural.
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