Ethics & Standards
CO‑ACTIVE®
As a CO‑ACTIVE® trained coach, I work in alignment with the ICF Code of Ethics and the ICF Core Competency Framework. Integrity, confidentiality, and a professional coaching partnership create the foundation in which my clients discover new perspectives and shape sustainable change.
Through metaphors, visualizations, and symbolic imagery, complex situations become tangible. Inner experiences become visible — and therefore transformable.
Before We Begin
A Clarification About Coaching
Coaching — Not What Many Assume It To Be
- Coaching isn’t about someone telling you what to do
- It’s not advice
- It’s not teaching
- It’s not fixing
Coaching — Not about giving answers, but unlocking yours
- Coaching creates a space where you gain clarity, find your truth, and access the insights already within you
What Coaching Really Looks Like
- You are deeply seen — without judgment, without agenda
- You receive powerful reflections — not opinions, but meaningful feedback that expands your awareness
- You discover new ways of thinking — insights that shift pers

Commonly Misunderstood Activities — And Why They’re Not Coaching
Consulting
focuses on assisting and giving advice to help resolve problems
Mentoring
means advising someone by drawing on the experience of a person who has been there before
Teaching
focuses on developing thinking and building capabilities
Training
places emphasis on passing on advice and knowledge
Therapy
involves treating or relieving a disorder. This work must be carried out by a qualified and licensed therapist

